TMM Publishing Partners With English Attack! To Bring “Entertainment Learning” To Poland

TMM Publishing will be responsible for rolling out innovative online entertainment-based language-learning approach

07 JUNE 2011, WARSAW
Summary
Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with TMM Polska’s publishing division TMM Publishing today for the launch, marketing and business development of its flagship language learning service, English Attack!, in Poland.
Warsaw, June 7, 2011: Entertainment Learning, the pioneering education-via-entertainment company, announced its partnership with TMM Polska’s publishing division TMM Publishing today for the launch, marketing and business development of its flagship language learning service, English Attack!, in Poland.

The launch of the Polish version of English Attack!, scheduled for the end of Q2 2011, will allow English language learners in Poland to improve their English with video clips from blockbuster movies, hit TV series, music videos and television news reports; online games; thematic visual dictionaries; and a global social network of learners of English. Users will have a choice between an English-language interface and a version with navigation, help texts, tutorials, a dictionary, and other resources in Polish, allowing easier access to the site’s unique pedagogical approach.

Said Paul Maglione, Co-founder of Entertainment Learning: “We interviewed many potential partners for Poland and finally found what we were looking for in TMM Publishing. We are confident that they are well placed to create the ideal marketing and communications programs and commercial initiatives, as well as the local relationships with teachers, schools, universities, language institutes, and companies, to make English Attack! an important player in the large and dynamic English language-learning industry here in Poland.

Said Lorenz van der Stam, Managing Director of TMM Polska: “With our partnership with English Attack! we are making a firm step into the direction of becoming a major player in Internet Marketing Concepts. Through our contacts in the marketing field we will establish marketing partnerships that help our partners build their brand and grow the awareness and user base of English Attack! at the same time.”

About TMM:

TMM was founded in 1992 and has offices in the Netherlands, Spain, Germany, Hungary and Poland. Over the years TMM has become a leading provider of Instore Entertainment as well as creative Publishing products. Instore Entertainment includes instore music, Disney Kids TV Kids Corners and scent marketing.

TMM’s Publishing division is a specialist in creating press collections of books, CD-books and DVD-books for leading newspaper and magazine publishers, as well as Internet Marketing concepts like for example Internet Wine Clubs for newspapers and music download websites for banks and FMCG products.

About Entertainment Learning / English Attack! :

Created by specialists in the media and entertainment industries in partnership with a range of English-teaching professionals, English Attack! is an innovative online language learning platform approach based on cognitive neuroscience and the use of learning concepts derived from video games and learning games as well as from the latest English-as-a-Foreign-Language (EFL) pedagogy. Paul Maglione is a regular speaker at English language teaching conferences around the world, including IATEFL Poland, in Bydgoszcz, in 2010.

Website (beta version) : www.english-attack.com

Blog : http://blog.english-attack.com

Contact : poland@english-attack.com

Videos
About English Attack! Polska

English Attack! to pierwsza zapewniająca stuprocentową rozrywkę globalna platforma internetowa, której celem jest wspieranie uczących się angielskiego w doskonaleniu ich umiejętności językowych. Platforma oferuje interaktywne ćwiczenia oparte na setkach krótkich (trwających od jednej do trzech minut) materiałów wideo zaczerpniętych z przebojów kinowych, najpopularniejszych seriali telewizyjnych, wiadomości ze świata i kanałów dokumentalnych, a także wideoklipów muzycznych ze szczytów list przebojów. Na stronie można również znaleźć mnóstwo profesjonalnie przygotowanych gier edukacyjnych online, tematyczne słowniki wizualne i całą gamę funkcji Web 2.0 służących globalnej społeczności osób uczących się języka angielskiego, a wszystko to w kontekście systemu motywacji i nagród jak w grach wideo. Trwają prace nad przygotowaniem ponad 20 wersji językowych interfejsu użytkownika, w tym wersji w języku polskim.